Title
Abstract
Nestlé has a worldwide presence in the food industry. In spite of its market strength associated with its well-known brands, the company has been experiencing declining overall sales for several years. This case describes Nestlé’s diversification strategy and business portfolio in depth, as well as its industry and major competitors. Solving the company’s problems is challenging because of complexity and dependence on so many external factors.
Document Type
Case Study
Publication Date
11-2012
Publisher Statement
Copyright © 2012 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2013.
Please note that downloads of the case study are for private/personal use only.
Recommended Citation
Stevens, Annie, Dustin Fosness, Josh Katz, and Jeffrey S. Harrison. Nestle. Case Study. University of Richmond: Robins School of Business, 2012.
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