Abstract
Since its separation from the food giant Cadbury Schweppes, Dr Pepper Snapple Group has experienced successes such as the turnaround of the Snapple brand and growth in demand for some of its popular brands. However, the company is still a distant third in an incredibly competitive industry. How can the company achieve continued success in the shadows of Coca Cola and PepsiCo?
Document Type
Case Study
Publication Date
6-2011
Publisher Statement
Copyright © 2011 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2013.
Please note that downloads of the case study are for private/personal use only.
Recommended Citation
Harrison, Joseph S. Dr Pepper Snapple Group: Fighting to Prosper In a Highly Competitive Market. Case Study. University of Richmond: Robins School of Business, 2011.
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