Abstract
Amazon’s focus on customer service has led to an impressive record of growth and profitability. However, late in 2012, the company posted a quarterly loss. This asks whether the company may be sacrificing profits in the interest of growing rapidly. It also explores the incredibly competitive environment Amazon faces.
Document Type
Case Study
Publication Date
12-2012
Publisher Statement
Copyright © 2012 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2012.
Please note that downloads of the case study are for private/personal use only.
Recommended Citation
Lang, Stephanie, Logan Tinder, Jarett Zimmerman, and Jeffrey S. Harrison. Amazon.com: Offering Everything from A to Z. Case Study. University of Richmond: Robins School of Business, 2012.
Included in
Economics Commons, Management Information Systems Commons, Management Sciences and Quantitative Methods Commons, Marketing Commons