Abstract
Many analysts predicted that General Motors was not salvageable. However, after a government-backed restructuring, the company seems to be doing much better. The big question is whether the turnaround is sustainable. The company is investing heavily in technology in an effort to continue its record of success. This case examines GM up to its reorganization and also details its current strategies.
Document Type
Case Study
Publication Date
6-2012
Publisher Statement
Copyright © 2012 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2013.
Please note that downloads of the case study are for private/personal use only.
Recommended Citation
Harrison, Jeffrey, Stefan Michalski, Joel Winbigler, and Trevor Wind. General Motors Company: Restructured to Rediscover American Innovation. Case Study. University of Richmond: Robins School of Business, 2012.
Included in
Business Administration, Management, and Operations Commons, Economics Commons, Technology and Innovation Commons