Submissions from 2022
Consumers’ Personality and Compulsive Buying Behavior: The Role of Hedonistic Shopping Experiences and Gender in Mediating-Moderating Relationships., Piotr Tarka, Monika Kukar-Kiney, and Richard J. Harnish
Submissions from 2021
Counting Monopoly Money Twice: Resale Discounting in Consumer-to-Consumer Exchange, Catherine A. Armstrong Soule and Sara Hanson
Social Media Advertising: How Online Motivations and Congruency Influence Perceptions of Trust., Jeffrey R. Carlson, Sara Hanson, Joseph Pancras, William T. Ross Jr., and Jacqueline Rousseau-Anderson
Business Actor Engagement: Exploring Its Antecedents and Types., Peter Ekman, Jimmie G. Röndell, Elena Anastasiadou, Christian Kowalkowski, Randle D. Raggio, and Steve Thompson
Emergent market innovation: A longitudinal study of technology-driven capability development and institutional work, Peter Ekman, Jimmie Röndell, Christian Kowalkowski, Randle D. Raggio, and Steve Thompson
Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism, Sara Hanson, Monika Kukar-Kiney, and Hong Yuan
Netflix: reinvention across multiple time periods, reflections and directions for future research, Joel Mier and Ajay K. Kohli
Submissions from 2020
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity, Julie Guidry Moulard, Randle D. Raggio, and Judith Anne Garretson Folse
Making Energy Metrics Relevant to Service Firms: From Energy Conservation to Energy Productivity, Randle D. Raggio, Peter Ekman, and Steve Thompson
Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers?, Nathan Warren, Sara Hanson, and Hong Yuan
Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers?, Nathan Warren, Sara Hanson, and Hong Yuan
Submissions from 2019
Enhancing Consumer Engagement in an Online Brand Community via User Reputation Signals: A Multi-Method Analysis, Sara Hanson, Lan Jiang, and Darren Dahl
Society or the Environment? Understanding How Consumers Evaluate Brand Messages about Corporate Social Responsibility Activities, Sara Hanson, Lan Jiang, Jun Ye, and Nagesh Murthy
Who’s got my back? Comparing consumers’ reactions topeer‐provided and firm‐provided customer support, Lan Jiang, Matthew O'Hern, and Sara Hanson
A Study of Safari Tourism in Sub-Saharan Africa: An Empirical Test of Tourism A-B-C (T-ABC) Model, Lalita A. Manrai, Dana-Nicoleta Lascu, and Ajay K. Manrai
Influence of Country and Company Characteristics on International Business Decisions: A Review, Conceptual Model, and Propositions, Kotler Philip, Lalita A. Manrai, Dana-Nicoleta Lascu, and Ajay K. Manrai
Submissions from 2018
Friends with Benefits: Social Coupons as a Strategy to Enhance Customers’ Social Empowerment, Sara Hanson and Hong Yuan
Buying Unicorns: The Impact of Consumer-to-Consumer Branded Buy/Sell/Trade Communities on Traditional Retail Buying Behavior, Catherine Armstrong Soule and Sara Hanson
Submissions from 2017
Friends with Benefits: Social Coupons as a Strategy to Enhance Customers’ Social Empowerment, Sara Hanson and Hong Yuan
Submissions from 2014
Beyond “Halo”: The Identification and Implications of Differential Brand Effects across Global Markets, Randle D. Raggio, William C. Black, and Robert P. Leone
How Consumers’ Use of Brand vs. Attribute Information, Randle D. Raggio, Robert P. Leone, and William C. Black
Gratitude in Relationship Marketing: Theoretical Development and Directions for Future Research, Randle D. Raggio, Anna M. Walz, Mousumi Bose Godbole, and Judith Anne Garretson Folse
Submissions from 2013
Cross-cultural Adaptation, Validation and Reliability of the Brazilian Version of the Richmond Compulsive Buying Scale, Priscilla Leite, Bernard Range, Monika Kukar-Kinney, Nancy Ridgway, Kent Monroe, Rodolfo Ribas Jr., J. Landeira-Fernandez, Antonio Egidio Nardi, and Adriana Silva
Submissions from 2012
Toward a Theory of Consumer Electronic Shopping Cart Behavior Motivations of E-Cart Use and Abandonment, Angeline C. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa
The Robins Center: Is Less More?, Randle D. Raggio and John Richardson
An Empirical Examination of University Intercollegiate Athletic Expenditures, Jeffery L. Stinson, Adam Marquardt, and Joshua Chandley
Submissions from 2011
When a Promotion is Denied: The Effects of Decision Stage on Perceptions of Promotion and Price Fairness, Monika Kukar-Kinney, Lan Xia, and Kent B. Monroe
Brand Creation vs. Acquisition in Portfolio Expansion Strategy, Randle D. Raggio, Yana Damoiseau, and William C. Black
Expressions of Gratitude in Disaster Management: An Economic, Social Marketing and Public Policy Perspective on Post-Katrina Campaigns, Randle D. Raggio and Judith Anne Garretson Folse
The Measurement of Compulsive Buying and Its Application to Internet Buyers, Nancy Ridgway, Monika Kukar-Kinney, and Kent B. Monroe
Submissions from 2010
Healthcare Performance Improvement and High Reliability: A Best Practice Methodology, Randle D. Raggio, Kerry Johnson, Carole Stockmeier, and Clarence S. Thomas Jr.
Submissions from 2009
Gratitude Works: Its Impact and the Mediating Role of Affective Commitment in Driving Positive Outcomes, Randle D. Raggio and Judith Anne Garretson Folse
Chasing Brand Value: Fully Leveraging Brand Equity to Maximize Brand Value, Randle D. Raggio and Robert P. Leone
Drivers of Brand Value, Estimation of Brand Value in Practice, and Use of Brand Valuation: Introduction to the Special Issue, Randle D. Raggio and Robert P. Leone
Postscript: Preserving (and Growing) Brand Value in a Downturn, Randle D. Raggio and Robert P. Leone
Submissions from 2008
An Expanded Conceptualization and a New Measure of Compulsive Buying, Nancy Ridgway, Monika Kukar-Kinney, and Kent B. Monroe
Submissions from 2007
The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning, Randle D. Raggio and Robert P. Leone
Submissions from 2006
Values, Brands, and Image, Woo-Sung Kim, David M. Boush, Adam Marquardt, and Lynn R. Kahle