DOI
10.1016/j.ibusrev.2018.11.006
Abstract
This research advances four propositions and a conceptual model of country and company characteristics influencing key International Business Decisions (IBDs). The IBDs in this study are country selection and evaluation, entry mode, segmentation-targeting-positioning, and the marketing mix – the first two in the international business domain, and the latter two in the international marketing field. The conceptual model and related four propositions are advanced, based on an extensive literature review and subsequent in-depth review of 169 published research papers on major IBDs and their determinants, namely, country characteristics, including opportunities, risks, and various distances between the host country and home country, and company characteristics, which include international business experience, assets/resources, and expansion/growth strategies. Managerial implications and directions for future research are discussed.
Document Type
Post-print Article
Publication Date
6-2019
Publisher Statement
Copyright © 2019 Elsevier Inc.
DOI: 10.1016/j.ibusrev.2018.11.006
The definitive version is available at:
https://www.sciencedirect.com/science/article/pii/S0969593118300106?via%3Dihub
Full citation:
Kotler, Philip, Lalita A. Manrai, Dana-Nicoleta Lascu, and Ajay K. Manrai. “Influence of Country and Company Characteristics on International Business Decisions: A Review, Conceptual Model, and Propositions.” International Business Review 28, no. 3 (June 2019): 482–498. doi:10.1016/j.ibusrev.2018.11.006.
Recommended Citation
Kotler, Philip, Lalita A. Manrai, Dana-Nicoleta Lascu, and Ajay K. Manrai. “Influence of Country and Company Characteristics on International Business Decisions: A Review, Conceptual Model, and Propositions.” International Business Review 28, no. 3 (June 2019): 482–498. doi:10.1016/j.ibusrev.2018.11.006.