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Submissions from 2017

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Friends with Benefits: Social Coupons as a Strategy to Enhance Customers’ Social Empowerment, Sara Hanson and Hong Yuan

Submissions from 2014

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Beyond “Halo”: The Identification and Implications of Differential Brand Effects across Global Markets, Randle D. Raggio, William C. Black, and Robert P. Leone

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How Consumers’ Use of Brand vs. Attribute Information, Randle D. Raggio, Robert P. Leone, and William C. Black

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Gratitude in Relationship Marketing: Theoretical Development and Directions for Future Research, Randle D. Raggio, Anna M. Walz, Mousumi Bose Godbole, and Judith Anne Garretson Folse

Submissions from 2013

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Cross-cultural Adaptation, Validation and Reliability of the Brazilian Version of the Richmond Compulsive Buying Scale, Priscilla Leite, Bernard Range, Monika Kukar-Kinney, Nancy Ridgway, Kent Monroe, Rodolfo Ribas Jr., J. Landeira-Fernandez, Antonio Egidio Nardi, and Adriana Silva

Submissions from 2012

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Toward a Theory of Consumer Electronic Shopping Cart Behavior Motivations of E-Cart Use and Abandonment, Angeline C. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa

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The Robins Center: Is Less More?, Randle D. Raggio and John Richardson

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An Empirical Examination of University Intercollegiate Athletic Expenditures, Jeffery L. Stinson, Adam Marquardt, and Joshua Chandley

Submissions from 2011

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When a Promotion is Denied: The Effects of Decision Stage on Perceptions of Promotion and Price Fairness, Monika Kukar-Kinney, Lan Xia, and Kent B. Monroe

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Brand Creation vs. Acquisition in Portfolio Expansion Strategy, Randle D. Raggio, Yana Damoiseau, and William C. Black

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Expressions of Gratitude in Disaster Management: An Economic, Social Marketing and Public Policy Perspective on Post-Katrina Campaigns, Randle D. Raggio and Judith Anne Garretson Folse

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The Measurement of Compulsive Buying and Its Application to Internet Buyers, Nancy Ridgway, Monika Kukar-Kinney, and Kent B. Monroe

Submissions from 2010

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Healthcare Performance Improvement and High Reliability: A Best Practice Methodology, Randle D. Raggio, Kerry Johnson, Carole Stockmeier, and Clarence S. Thomas Jr.

Submissions from 2009

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Gratitude Works: Its Impact and the Mediating Role of Affective Commitment in Driving Positive Outcomes, Randle D. Raggio and Judith Anne Garretson Folse

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Chasing Brand Value: Fully Leveraging Brand Equity to Maximize Brand Value, Randle D. Raggio and Robert P. Leone

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Drivers of Brand Value, Estimation of Brand Value in Practice, and Use of Brand Valuation: Introduction to the Special Issue, Randle D. Raggio and Robert P. Leone

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Postscript: Preserving (and Growing) Brand Value in a Downturn, Randle D. Raggio and Robert P. Leone

Submissions from 2008

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An Expanded Conceptualization and a New Measure of Compulsive Buying, Nancy Ridgway, Monika Kukar-Kinney, and Kent B. Monroe

Submissions from 2007

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The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning, Randle D. Raggio and Robert P. Leone

Submissions from 2006

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Values, Brands, and Image, Woo-Sung Kim, David M. Boush, Adam Marquardt, and Lynn R. Kahle