DOI
10.55177/tc148396
Abstract
This study demonstrates that microcontent, a snippet of personalized content that responds to users’ needs, is a form of localization reliant on a content ecology. In contributing to users’ localized experiences, technical communicators should recognize their work as part of an assemblage in which users, content, and metrics augment each other to produce personalized content that can be consumed by and delivered through artificial intelligence (AI)-assisted technology.
Document Type
Article
Publication Date
11-2022
Publisher Statement
© 2022 Technical Communication
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Recommended Citation
Hocutt, D., Ranade, N., & Verhulsdonck, G. (2022). Localizing content: The roles of technical & professional communicators and machine learning in personalized chatbot responses. Technical Communication, 69(4), 114–131. https://doi.org/10.55177/tc148396