Many analysts predicted that General Motors was not salvageable. However, after a government-backed restructuring, the company seems to be doing much better. The big question is whether the turnaround is sustainable. The company is investing heavily in technology in an effort to continue its record of success. This case examines GM up to its reorganization and also details its current strategies.
Copyright © 2012 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2013.
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Harrison, Jeffrey, Stefan Michalski, Joel Winbigler, and Trevor Wind. General Motors Company: Restructured to Rediscover American Innovation. Case Study. University of Richmond: Robins School of Business, 2012.
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