Title
Abstract
Pfizer was established in 1849 in Brooklyn, New York by cousins Charles Pfizer and Charles Erhart with a loan of $2,500 from Pfizer’s father.2 Today, 167 years later, Pfizer Inc. has international revenues of $49 billion, which makes it the second-largest pharmaceutical manufacturer in the world.3 Despite Pfizer’s success, the company has faced many challenges over the last few decades. The pharmaceutical industry is heavily influenced by legal, political, and technological forces, and all indications are that the industry will continue to experience dramatic changes.
Document Type
Case Study
Publication Date
1-2017
Publisher Statement
Copyright © 2017 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2017
Please note that downloads of the case study are for private/personal use only.
Recommended Citation
Harrison, Jeffrey S., Ryan McGowan, Kevin O'Neill, Lauren Shotwell, and Joshua Torres. Pfizer. Case Study. University of Richmond: Robins School of Business, 2017.
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