Title
Abstract
The crass Irish CEO of Ryanair presides over a modern miracle. Ryanair, with its ridiculously low prices and poor reputation for service, has become one of Europe’s largest and most successful airlines. Employees pay for their own training, flights are cancelled if they won’t be full enough to be profitable, and the concept of “no frills” is heartily embraced. However, some new competitors have come on the scene, and Ryanair may be forced to improve its service and reputation to keep up.
Document Type
Case Study
Publication Date
1-2015
Publisher Statement
Copyright © 2015 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2015.
Please note that downloads of the case study are for private/personal use only.
Recommended Citation
Tran, Nicole Blake Jamie Perkinson, Caron Sinnenberg, Lionel Tarica, and Jeffrey S. Harrison. Ryanair Holdings. Case Study. University of Richmond: Robins School of Business, 2015.
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