Abstract
Safaricom is thriving by selling what many would consider a luxury product in an impoverished country. Africa is a vast market for telecommunications, and Kenya is the third largest mobile market. It is also one of the fastest growing economies in the region. This case contains a fascinating perspective on Kenya, and on the range of services Safaricom provides to its citizens. It also contains excellent detail on Safaricom’s business and philanthropic strategies.
Document Type
Case Study
Publication Date
1-2014
Publisher Statement
Copyright © 2014 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2014.
Please note that downloads of the case study are for private/personal use only
Recommended Citation
Laura Beauchesne, Nick Dorion, Nathaniel Griggs, and Jeffrey S. Harrison. Safaricom: Innovative Telecom Solutions to Empower Kenyans. Case Study. University of Richmond: Robins School of Business, 2014.
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