Safaricom is thriving by selling what many would consider a luxury product in an impoverished country. Africa is a vast market for telecommunications, and Kenya is the third largest mobile market. It is also one of the fastest growing economies in the region. This case contains a fascinating perspective on Kenya, and on the range of services Safaricom provides to its citizens. It also contains excellent detail on Safaricom’s business and philanthropic strategies.
Copyright © 2014 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2014.
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Laura Beauchesne, Nick Dorion, Nathaniel Griggs, and Jeffrey S. Harrison. Safaricom: Innovative Telecom Solutions to Empower Kenyans. Case Study. University of Richmond: Robins School of Business, 2014.