Since its separation from the food giant Cadbury Schweppes, Dr Pepper Snapple Group has experienced successes such as the turnaround of the Snapple brand and growth in demand for some of its popular brands. However, the company is still a distant third in an incredibly competitive industry. How can the company achieve continued success in the shadows of Coca Cola and PepsiCo?
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Harrison, Joseph S. Dr Pepper Snapple Group: Fighting to Prosper In a Highly Competitive Market. Case Study. University of Richmond: Robins School of Business, 2011.