Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test
DOI
1108/APJML-03-2021-0184
Abstract
Heeding the call for insights into the Sub-Saharan African international marketing context, this study aims to empirically examine consumers' desires and motivations for buying counterfeit luxury goods. It examines influences on consumers' attitudes and purchase intentions related to counterfeit luxury goods in Rwanda, one of Sub-Saharan Africa's fastest-growing economies and growing luxury markets, developing and testing a model examining the effect of social context on personal attributes, providing evidence on economic and social-status factors as drivers for counterfeiting.
Document Type
Restricted Article: Campus only access
Publication Date
2021
Publisher Statement
Copyright © 2022, Emerald Publishing Limited.
DOI: https://doi.org/10.1108/APJML-03-2021-0184
The definitive version is available at: https://www.emerald.com/insight/content/doi/10.1108/apjml-03-2021-0184/full/html
Recommended Citation
Charmant, S. N., Lau, A. K. W., Dana-Nicoleta Lascu, & Manrai, A. K. (2022). Luxury goods and their counterfeits in sub-saharan africa: A conceptual model of counterfeit luxury purchase intentions and empirical test. Asia Pacific Journal of Marketing and Logistics, 34(6), 1222-1244. https://doi.org/10.1108/APJML-03-2021-0184
