Date of Award

2026

Document Type

Thesis

Degree Name

Bachelor of Arts

Department

Leadership Studies

First Advisor

Dr. Bo Yun Park

Abstract

This study explores how Joe Biden and Donald Trump changed the way they framed Israel and antisemitism in speeches on the 2024 campaign trail, depending on whether they were speaking to a Jewish or non-Jewish audience. 55 speeches were examined, containing language on American-Israeli relations, the Israel-Hamas War, and antisemitism, manually categorized by frame, and compared for rhetorical shifts based on whether the audience was Jewish. When speaking to a Jewish audience about Israel, candidates humanized themselves as a campaign tool. When speaking about antisemitism, candidates used the form of hatred as a campaign tool.

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