Date of Award

2019

Document Type

Thesis

Degree Name

Bachelor of Arts

Department

Leadership Studies

Abstract

While leading distinct subgroups nowadays, leaders need to address intergroup bias and establish beneficial intergroup relations. They could do so by promoting a collective identity that emphasizes commonality between subgroups or an intergroup relational identity that recognizes distinct characteristics of both subgroups and focuses on their dependency on each other as part of the identity. The research investigated the influence of leader's rhetoric and race interacting with moderators like identity distinctiveness threat on leader evaluation and intergroup bias. The results showed a complicated relationship between how much a leader was liked and how effective a leader could be.

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