Date of Award
Bachelor of Arts
This paper examines the effects of perceived quality on tuition and net tuition utilizing both direct and indirect measures to account for quality and the U.S News and World Ranking to measure perceived quality. Tuition is the sticker price, whereas net tuition is the sticker price less discounts. Judgments of quality will be more apparent in tuition, therefore perceived quality and tuition should have a larger relationship than net tuition and perceived quality. When regressed with quality variables held constant on tuition and net tuition, effect of reputation on prices is captured. The coefficient for perceived quality on tuition had more significance than for net tuition. The implications are that changes in perceived quality impact prices regardless of actual quality.
Thomas, Isabella Xianxin, "The effects of perceived quality on tuition and net tuition" (2018). Honors Theses. 1338.