Document Type
White Paper
Publication Date
1984
Abstract
The Federal Office of Consumers' Education (OCE) released, in 1982, an updated definition of consumer education which states that consumer education develops skills, knowledge, and understandings that will help consumers make better purchase decisions.
Who is today's consumer? The consumer is a part-time amateur buyer facing, in the marketplace, a whole series of full-time professional sellers. This definition describes the consumer's situation in today's dynamic and complex market. Since the early 1970's, a growing awareness of consumer rights and needs has occurred in the marketplace. This awareness involves the resources necessary for the consumer to cope within the environment.
Recommended Citation
Giese, Thomas D. and T. M. Weisenberger. 1984. "The Perception and Use of Consumer Information Sources." E.C.R.S.B. 84-5. Robins School of Business White Paper Series. University of Richmond, Richmond, Virginia.