Document Type
White Paper
Publication Date
1984
Abstract
Recent literature on the topic of vendor selection has focused on a broad, macro view of the relationship between the selection and buying processes. However, most of the studies have not examined such processes in the context of the small business enterprise nor have they discriminated between the importance of physical versus service attributes. There appears to be a paucity of research involving the relative importance of physical versus service attributes by small businesses in their vendor selection. The purpose of this research was to examine the printing needs of small businesses in terms of both physical and service attributes related to the product.
Recommended Citation
Babb, Harold W. and D. Neil Ashworth. 1984. "The Importance of Physical Versus Service Attributes in the Vendor Selection Process." E.C.R.S.B. 84-3. Robins School of Business White Paper Series. University of Richmond, Richmond, Virginia.