In 2008, Genworth Financial sought to transition itself from being primarily an insurance company to a provider of financial security. The mechanism to achieve this transition was Genworth's "Next Act" strategy. Of prime concern to Genworth was implementing this strategy in its Retirement and Protection segment. To do this, a significant effort was required by the various business units in this segment.
Schnorbus, Roger R. and Litteton M. Maxwell. 2008. "Genworth Financial 2008: A Company in Transition." E.C.R.S.B. Robins School of Business White Paper Series. University of Richmond, Richmond, Virginia.