Abstract
JetBlue commenced operations on February 11, 2000. The company was founded by David Neeleman, an extremely dedicated entrepreneur who, consistent with his Christian roots, wanted to create an airline with more humanity. Neeleman first started working at his grandfather's convenience store when he was just nine years old. The store had a heavy emphasis on customer service. On NPR’s “How I Built This” podcast, Neeleman explained that when the store didn't have something in stock that a customer was looking for, his grandfather would go to another store down the street, buy it, and then deliver it. Consistent with its mission, JetBlue became a customer-centered airline, emphasized by what the company called its customer bill of rights. The company opened a hub in New York, with its operations base in John F. Kennedy Airport.
Document Type
Case Study
Publication Date
2024
Publisher Statement
Written by Jeffrey S. Harrison and Gabby Petrizzo at the Robins School of Business, University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It may be duplicated or cited for educational purposes without obtaining permission from the authors.
Recommended Citation
Harrison,Jeffrey S., and Gabby Petrizzo. JetBlue Airways Corporation. Case Study. University of Richmond: Robins School of Business, 2024.
