Title
Abstract
Innovation! One of the most innovative companies, and also one of the best companies to work for, is losing money. This case traces the meteoric rise of the number one customer relationship management service provider against huge rivals such as Microsoft and Oracle. Detail regarding their highly innovative Scrum system is provided, along with detail regarding their marketing approach. How can Salesforce.com regain profitability while continuing to grow in a highly competitive industry?
Document Type
Case Study
Publication Date
1-2015
Publisher Statement
Copyright © 2015 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2015.
Please note that downloads of the case study are for private/personal use only.
Recommended Citation
Bielawski, Sean, Charles Kempe, Austin McDaniel, Adam Tate, and Jeffrey S. Harrison. Salesforce.com. Case Study. University of Richmond: Robins School of Business, 2015.
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