Rooting for (and then Abandoning) the Underdog

Authors

Jong Han Kim
Scott T. Allison, University of RichmondFollow
Dafna Eylon
George R. Goethals, University of RichmondFollow
Michael J. Markus
Heather A. McGuire
Sheila M. Hindle

Abstract

Although people prefer to associate with winners, there is also a strong desire to support the lovable loser or underdog. In 4 studies, we demonstrate the underdog effect and its delimiting conditions.

Document Type

Article

Publication Date

2008

Recommended Citation

Kim, JongHan, Scott T. Allison, Dafna Eylon, George R. Goethals, Michael J. Markus, Heather A. McGuire, and Sheila M. Hindle. "Rooting for (and then abandoning) the underdog" Journal of Applied Social Psychology 38 (2008): 2550-2573.