"Rooting for (and then Abandoning) the Underdog" by Jong Han Kim, Scott T. Allison et al.
 

Rooting for (and then Abandoning) the Underdog

Abstract

Although people prefer to associate with winners, there is also a strong desire to support the lovable loser or underdog. In 4 studies, we demonstrate the underdog effect and its delimiting conditions.

Document Type

Article

Publication Date

2008

Share

COinS