Date of Award
3-1990
Document Type
Thesis
Department
Business
Abstract
Effective new-product development will be one of the greatest management challenges of the 1990s. This paper explores the new-product development process and discusses the process in terms of specialty and performance chemical businesses. The focus of this paper is on understanding how structure (particularly working structure), business orientation, and the existence of strategy influences new-product development. The paper discusses the rationale for, and the measurement of, loose-tight structures in the new-product development process. An approach to measuring business orientation is suggested, tested and recommended for further study.
Recommended Citation
Hammond, Francis J., "New-product development : the process in specialty and performance chemicals" (1990). Master's Theses. 544.
https://scholarship.richmond.edu/masters-theses/544