The Robins Center at the University of Richmond, home of Richmond’s men’s and women’s basketball teams, had hosted a Presidential debate in 1992, but at 38 years old it was time for a major renovation. In mid-March 2011, based on the success of the men’s basketball program over the past two seasons, a generous donor had agreed to contribute the total amount needed to renovate the Robins Center.

In late April, Jim Miller, Richmond’s Athletic Director, had to make a presentation to the board of trustees and the university president with his proposed renovations. One of his major decisions was whether or not to reduce the seating capacity of the Robins Center. The architects had presented three options for the renovations and two of the three featured reduced seating.

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Copyright © 2012 West Virginia University. This article first appeared in Sport Marketing Quarterly 21:2 (2012), 119-129.

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