Sustainability — a way to prevent energy-related risks — is the buzzword of the last decade. This trend demands radical rethinking on how society lives, consumes and produces. Herein, we focus on electric cars, which is the result of sustainable processes and initiatives in the car industry. The case of Renault illustrates how the firm based its sustainable strategy on its absorptive capacities.

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Copyright © 2011 Revue Management et Avenir. This article first appeared in Management & Avenir 42, no. 2 (March 2011): 359. doi:10.3917/mav.042.0359.

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