This study is organized around two basic research questions. First, how do entrepreneurial firms use their alliances with large firms to make sense of their world? Second, how does sensemaking in entrepreneurial firms impact their alliance success and ultimately firm success? In the tradition of a sensemaking perspective this paper seeks to understand how particular cues are singled out from other experiences (Weick 1979), how the interpretations and meanings of these cues result in certain behaviors leading to new firm success or failure.

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Copyright © 2003 Babson College. This article first appeared in Frontiers of Entrepreneurship Research (2003).

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