Abstract
University logos and insignias—once limited to athletic uniforms and official stationery—now appear on everything from high-end apparel to mass-produced mugs. Collegiate merchandising is a massive industry, generating $14.8 billion in 2023 alone. Infringers have followed close behind, producing look-alike goods that blur the line between authorized merchandise and unauthorized imitation. ...
Document Type
Article
Publication Date
2026
Recommended Citation
Isabel Mury Carvalho, Friday Night Rights: Ornamental Use in Collegiate Sports Merchandising, 60 U. Rich. L. Rev. 811 (2026).
