DOI
10.3758/BF03336977
Abstract
Ninety-six subjects were induced to taste unpleasant liquids under conditions of either high or low external justification. In the context of a subsequent interview, subjects rated the task, themselves, and the experimenter for an interviewer who purportedly made positive, negative, or no comments about the task. Subjects rated the liquids as tastier under low- rather than high-justification conditions, thus rationalizing their decision. Also, female subjects under low-justification conditions conformed to the positive comment made by the interviewer by rating the task and the experimenter more favorably. The results support the contention that the social context of dissonance-type experiments is important in understanding attitude change.
Document Type
Restricted Article: Campus only access
Publication Date
11-14-2013
Publisher Statement
Copyright © 2013, Springer Nature.
DOI: https://doi.org/10.3758/BF03336977
The definitive version is available at: https://link.springer.com/article/10.3758/BF03336977
Recommended Citation
Riess, M., Forsyth, D.R., Schlenker, B.R. et al. Opinion conformity as an impression management tactic following performance of an unpleasant task. Bull. Psychon. Soc. 9, 211–213 (1977). https://doi.org/10.3758/BF03336977
