Date of Award

Spring 1992

Document Type


Degree Name

Bachelor of Arts



First Advisor

Dr. Robert A. Giacalone


The present study suggests impression management strategies that companies can use to more effectively recruit and retain minority workers. As the workforce composition changes over the next ten years, the need for companies to attract and retain qualified diverse workers will become increasingly important. The present study focused on two minority groups, women and senior citizens. These minority workers were asked to rate the importance of suggestions given by personnel adminstrators, as to what things would attract members of their minority group to an organization. Both groups cited honesty, fair treatment, and hiring and promotion based on ability and not diversity as the most important things a company could do to attract more minorities. Based on t-test results, women were significantly mare interested in career planning and advancement opportunities than were senior citizens. Seniors were significantly more interested in having an orientation geared specifically toward them, being interviewed by other seniors, and working with other senior citizens. Suggestions are made as to how companies can use these results to better tailor their image-toward the needs of particular minority applicants.

Included in

Psychology Commons