This volume contains the fruits of a two-year seminar on ethics and economics funded by the John Templeton Foundation and administered through the Gruter Institute for Law and Behavioral Research. Participants came from the social sciences, natural sciences, and humanities, and included Nobel Laureate Vernon Smith and other figures such as Frans de Waal, Herbert Gintis, Robert Frank, and Robert Solomon (for whom the book is dedicated in memoriam). The book’s editor, Paul Zak, is a pioneer in the emerging field of neuroeconomics, which uses medical technology to discover the physiological manifestations of cooperative and altruistic behavior. A theme of the book is that human behaviors are moderated by biological realities that have important implications for the operation of society and markets. In particular, recent laboratory findings have uncovered the psychological interconnections between people that create organic interactions that do not fit neatly within the rational choice model

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Copyright © 2010, Wiley-Blackwell Publishing, Inc. This article first appeared in Southern Economic Journal 76:4 (2010), 1137-1140.

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