Abstract

An effective alumni relations program is the heart of all fundraising efforts. Every college campus in America has an office of alumni affairs. Today, active and engaged alumni create chapters across the country, contribute financially to both annual fund drives and capital campaigns, and generally serve their alma mater in numerous volunteer capacities. However, continuing education programs, both credit and noncredit, have historically existed on the periphery of traditional alumni groups or have been excluded from alumni activities altogether.

Document Type

Article

Publication Date

Fall 2002

Publisher Statement

Copyright © 2002 University Professional & Continuing Education Association. This article first appeared in Continuing Higher Education Review 66 (Fall 2002): 161-68.

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