Abstract

Innovation! One of the most innovative companies, and also one of the best companies to work for, is losing money. This case traces the meteoric rise of the number one customer relationship management service provider against huge rivals such as Microsoft and Oracle. Detail regarding their highly innovative Scrum system is provided, along with detail regarding their marketing approach. How can Salesforce.com regain profitability while continuing to grow in a highly competitive industry?

Document Type

Case Study

Publication Date

1-2015

Publisher Statement

Copyright © 2015 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2015.

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