DOI
10.1002/gsj.4
Abstract
Strategic Assembly - the comprehensive and coordinated use of internal development, mergers, acquisitions, joint ventures, and alliances - is a novel approach to the construction and management of global firms. This paper describes the role and characteristics of strategic assembly in the construction and management of the Global Multi-Business Firm, an emerging form of global organization. We present a study of Group Renault and its relationship with two key players in the lucrative and emerging market for autos in Turkey, emphasizing the coevolutionary processes through which local players enter and dominate a local market and the global parent, utilizing local learning and organization, adapts to the global environment. We conclude with a call to action for research on the relationship between the strategic logic of global assemblers and the strategies of the firms at multiple levels of analysis.
Document Type
Article
Publication Date
5-2011
Publisher Statement
Copyright © 2011 John Wiley & Sons, Inc. Article first published online: 13 MAY 2011. DOI: http://dx.doi.org/10.1002/gsj.4
The definitive version is available at:
http://onlinelibrary.wiley.com/doi/10.1002/gsj.4/abstract
Full citation:
Koza, Mitchell P., Stephen Tallman, and Aylin Ataay. "The Strategic Assembly of Global Firms: A Microstructural Analysis of Local Learning and Global Adaptation." Global Strategy Journal 1, no. 1-2 (May 2011): 27-46. doi:10.1002/gsj.4.
Recommended Citation
Koza, Mitchell P.; Tallman, Stephen; and Ataay, Aylin, "The Strategic Assembly of Global Firms: A Micro-Structural Analysis of Local Learning and Global Adaptation" (2011). Management Faculty Publications. 5.
https://scholarship.richmond.edu/management-faculty-publications/5
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Business Administration, Management, and Operations Commons, International Business Commons, Strategic Management Policy Commons