Author

Ella Hayes

Date of Award

2024

Document Type

Thesis

Degree Name

Bachelor of Arts

Department

Leadership Studies

First Advisor

Dr. Bo Yun Park

Abstract

How did the party affiliation of the speaker affect the rhetoric used to talk about abortion in the 2016 American presidential election? Using computer-assisted qualitative analysis and coding for instances of framing, metaphors, and bridging rhetoric, I look at debate transcripts during the election cycle from the American Presidency Project, tracing both Democratic and Republican primaries into the general election. I argue that across all debates and speeches, Democrats invoke the“morality as empathy metaphor and the Nurturant Parent model in their arguments more than Republicans. In contrast, I argue that Republicans invoke the“morality as strength" metaphor and the Strict Father model in their messaging.

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