Date of Award

12-8-2021

Document Type

Thesis

First Advisor

Dr. Andrew Schoeneman

Second Advisor

Dr. Jennifer Smith- Slabaugh

Abstract

Community-facing organizations have recently been critiqued for catering to donors instead of prioritizing community involvement. This lack of community engagement can lead to organizations not being as effective at the work they aim to do within these communities. Studies also show that organizations that have a more equal distribution of power engage more with their communities. This research project investigated how power distribution in Richmond- area nonprofits impacted the way that their communities were involved within their organizations. Findings from this study suggest that nonprofit fundraisers are more invested in creating community representation within their organization rather than cultivating a more diverse donor-base. Participants in this study also believe that if more employees in their organization are involved in fundraising, the more money they could raise to serve their communities.

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