It has been nearly five years since I wrote "Engaging Continuing Education Alumni" for this publication and several additional years prior to that since I began talking at various UCEA meetings about the fundraising potential of continuing higher education. During the ensuing period I have been through an institutional capital campaign, helped raise nearly $2.5 million dollars earmarked for school projects, succeeded in making friends and supporters beyond my wildest dreams, and failed miserably in accomplishing the fundraising goals established for the school. This article reflects on the lessons learned by a fundraising novice whose school was engaged in an institutional capital campaign for the first time. With apologies to Hunter Thompson, fear (unfounded) and loathing (unproductive) were but two of the many emotions stirred during this process.
Copyright © 2007 UPCEA. This article first appeared in Continuing Higher Education Review 71 (Fall 2007): 101-07.
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Narduzzi, James L. "Fear and Loathing on the (Capital) Campaign Trail." Continuing Higher Education Review 71 (Fall 2007): 101-07.