Document Type

White Paper

Publication Date



One of the dilemmas I have faced in providing information to the faculty and students of the E. Claiborne Robins School of Business at the University of Richmond is the lack of subject approach to the annual and special proceedings of conferences. These conference papers often contain information on topics right at the cutting edge of knowledge in a field. My frustration level at having to thumb through the contents pages of proceedings compilations came to a pinnacle when the "Management Contents" online database dropped coverage of the proceedings of the American and Southern Marketing Associations conferences. There were printed classified indexes of the Educators and Practitioners annual meetings compiled by Robert L. King for the periods 1955-1971. In addition, there was also a classified subject index for 1975-1979 for both series. The practitioner's series was dropped in 1979, though the Educator's series continues and there are a number of special interest regular conferences whose papers are published by the American Marketing Association. The Southern Marketing Association does produce a classified subject index regularly every so many years.

Included in

Business Commons