Why can't business school graduates communicate effectively in spite of the fact that most programs offer a course in business communication? A survey of 112 business executives and personnel managers illustrates our concern and suggest potential solutions. A proposed new course in business communication/research is offered.
Babb, Harold W. and Littleton M. Maxwell. "Business Communication Courses: Continued Problems and Potential Solutions." E.C.R.S.B. 1981-8. Robins School of Business White Paper Series. University of Richmond, Richmond, Virginia.