Managers in charge of international business decisions must recognize competitive conditions to make production, distribution, and marketing decisions. They must be cognizant of competitors' strategies as well as institutional arrangements which affect competition. As the international business environment has expanded, government regulations designed to control unfair or restrictive business practices have proliferated. Today, nearly all major developed countries with market economies prohibit the abuses of monopoly power and proscribe certain enterprise activities which restrain competition. Furthermore, governments have become less reluctant to apply their antitrust law extraterritorially. The ability of multinational firms to compete in international markets will increasingly depend upon their recognition and adherence to statutes which regulate business operations.
Raines, J. Patrick. 1984. "Common Market Competition Policy as a Strategic Planning Issue for Transnational Firms." E.C.R.S.B. 84-9. Robins School of Business White Paper Series. University of Richmond, Richmond, Virginia.