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Recent literature on the topic of vendor selection has focused on a broad, macro view of the relationship between the selection and buying processes (see e.g., Dempsey, 1978; Holt, 1981). However, most of the studies have not examined such processes in the context of the small business enterprise nor have they discriminated between the importance of physical versus service attributes. A recent study by Manzer, Ireland, and Van Auken (1981) did employ the small business in a "matrix approach" to vendor selection. However, there appears to be a paucity of research involving the relative importance of physical versus service attributes by small businesses in their vendor selection.