Randy Futty, the General Manager of HAR-TRU Sports (HTS), a division of the Luck Companies set a deadline of mid August, 2011 to develop a five year strategic/growth plan for his business. In fiscal 2010, the division had achieved net sales of $10 million and Futty's objective was to grow the business to $15 million by fiscal 2015.
On the positive side, growth opportunities existed geographically in both the western U.S. and in global markets although it would be organizationally challenging to service such markets. Also, various new tennis accessory products and services were being developed by HTS to complement a myriad of existing products.
Schnorbus, Roger R. and Littleton M. Maxwell. 2011. "HAR-TRU Sports Serving Up Growth in 2011." E.C.R.S.B. Robins School of Business White Paper Series. University of Richmond, Richmond, Virginia.