Lockheed Martin is a giant in the aerospace and defense industry, and obtains more than four fifths of its revenues from governments for national defense. Budget deficits have caused the United States and other governments to carefully evaluate the amount they allocate to defense, and sharp cuts are anticipated. What can Lockheed Martin do to deal with reductions in demand from its most important customer?
Copyright © 2012 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2013.
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Benusa, Timothy Kyle, Sam Gottwald, Jeffrey S. Harrison, and John Reed. Lockheed Martin: Dealing with Dependence on a Single Customer. Case Study. University of Richmond: Robins School of Business, 2012.