Sony is a global conglomerate with a wide variety of businesses in its portfolio, but a heavy emphasis on electronics and related products. Due to a number of setbacks such as the earthquake in Japan and a weak global economy, the firm has experienced sales declines and negative earnings in recent years. In early 2012 the company announced a major restructuring and new strategy to regain its edge. However, Sony has an uphill battle.
Copyright © 2012 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2013.
Please note that downloads of the case study are for private/personal use only.
Chatterji, Dheeman, Hayes Schildwachter, and Jeffrey S. Harrison. Sony Corporation: Reinventing Itself to Rediscover the Technological Edge. Case Study. University of Richmond: Robins School of Business, 2012.