The mission of The Leukemia & Lymphoma Society (LLS) is to “cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.” As a not-for-profit organization, LLS is structured differently from most for-profit companies. It’s unique structure allows it to focus on its mission, but also puts the organization in direct competition with other charitable fundraising organizations, and especially the American Cancer Society and Susan B. Komen for the Cure. Economic problems have made fundraising more difficult for all companies in the industry. LLS is also in the position of partnering with big pharmaceutical companies as a deliberate part of its strategy.

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Copyright © 2012 University of Richmond, Robins School of Business. This case study first appeared in the Robins Case Network, 2012.

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