In 2021 over the span of a few months, amateurism, the foundation of the

National Collegiate Athletic Association was challenged and redefined. Following

the passage of “name, image, and likeness” laws at the state level

and an unfavorable Supreme Court ruling, the NCAA’s structure has been

forced to evolve. These changes have opened up possibilities for college athletes

to monetize their playing in a model that is not based on viewership or

revenue sharing. Serious equity gaps between men’s and women’s sports

continue to exist, predicated on which sports generate the most money. While

not a holistic solution, name, image and likeness deals are one way for

women athletes to close gaps in equity.