Abstract
At over $1 trillion a year, the prescription drug market is one of the largest markets in the world. The United States leads the global market ·with an expenditure of over $300 billion, as of 2014. This number is expected to grow to between $370 and $400 billion dollars by 2020. This market, popularly known as Big Pharma, is heavily invested in researching, testing and advertising pharmaceutical drugs for the sole purpose of creating a profit, or so many people believe. This can be achieved through lobbying efforts and various advertising techniques. However, is there more to Big Pharma than just big profits?
Recommended Citation
Morcillo, Dana
(2017)
"Is There More to Big Pharma than its Big Profits?,"
Osmosis Magazine: Vol. 2017:
Iss.
1, Article 12.
Available at:
https://scholarship.richmond.edu/osmosis/vol2017/iss1/12