Date of Award
Master of Arts
Until the Halo-Ethiopian War, Italian dictator Benito Mussolini and the American press had a symbiotic relationship. Mussolini used his charisma and journalistic skills to put himself in the limelight of the American foreign press, and whether they loved him or hated him, American periodicals relished the constant flow of news and sensationalism from Rome. This analysis examines the rise of Fascism and Mussolini in Italy and his efforts to market himself to the press, especially the American press. It then reviews American magazines from 1922 until Italy's invasion of Ethiopia in 1935 and their varying attitudes toward II Duce. Popular and business magazines tended to favor Mussolini, whereas high-brow journals generally did not, but these trends were not universal. Regardless, American magazines thrived off of the Mussolini phenomenon, and Mussolini used that relationship to his fullest advantage.
Ambrogi, Anthony F., "The marketing of Mussolini : American magazines and Mussolini, 1922-1935" (2006). Master's Theses. 1224.