Values, Brands, and Image
In this chapter, we deal with brands and two related concepts, an image and a personal (or social) value. Specifically, we organize the chapter in terms of three relationships: a) values and images, b) brands and images, and c) brands and values.
Copyright © 2006 from Creating Images and the Psychology of Marketing Communication by Lynn R. Kahle and Chung-Hyun Kim. Reproduced by permission of Taylor and Francis Group, LLC, a division of Informa plc.
Copyright © 2006 Lawrence Erlbaum Associates. This chapter first appeared in Creating Images and the Psychology of Marketing Communication.
Please note that downloads of the book chapter are for private/personal use only.
Purchase online at Lawrence Erlbaum Associates.
Kim, Woo-Sung, David M. Boush, Adam Marquardt, and Lynn R. Kahle. "Values, Brands, and Image." In Creating Images and the Psychology of Marketing Communication, edited by Lynn R. Kahle and Chung-Hyun Kim, 279-90. Mahwah: Lawrence Erlbaum Associates, 2006.